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Brew Monday 2024

Brew Monday is a concept introduced by the Samaritans, a mental health charity, as an initiative to combat loneliness and promote meaningful conversations. Observed on the 15th of January 2024, the day encourages people to take a break, share a cup of tea or coffee with someone, and engage in open conversations. This simple act aims to provide support to those who may be struggling with feelings of isolation or loneliness, especially during the winter months.

Opening up about mental health struggles and fostering a sense of connection is crucial. Research shows more than half of people with mental illness don’t receive help for their disorders. Discussing mental health challenges helps break the stigma surrounding these issues,  encouraging a more compassionate and understanding society. Sharing personal experiences not only provides individuals with a relieving outlet but also helps others realise that they are not alone in their struggles.

History of Brew Monday

Brew Monday, once known as ‘Blue Monday’ is often considered the most depressing day of the year. While the concept was initially coined by a UK travel agency in 2005 as part of a marketing campaign, it lacks scientific validity and has faced criticism for oversimplifying complex factors influencing mental wellbeing. Despite it’s questionable origins, Blue Monday has become a symbolic day that draws attention to the challenges people face during the post-holiday period, such as gloomy weather, financial strain, and the abandonment of New Year’s resolutions.

On the other hand, ‘Brew Monday’ is a positive response to the supposed melancholy of Blue Monday. The Samaritans introduced Brew Monday as a day to dispel these myths and encourage individuals to connect with others and provide support. Originating from the belief that sharing a brew can facilitate open conversations and provide emotional support, Brew Monday has gained popularity as a countermeasure to the perceived negativity of Blue Monday. It represents an effort to shift the focus from the so-called 'most depressing day' to one centred around compassion, human connection, and mental wellbeing, fostering a sense of community and solidarity in facing life's challenges.

What Can You Do this Brew Monday?

Almost a third (32%) say more knowledge and understanding around mental health would make it easier to talk about. This Brew Monday you can take various steps to help support those around you and spread awareness about mental health.

Share a Brew

On Brew Monday, extend invitations to friends, family, or colleagues to share a comforting cup of tea or coffee. About 45% of people reported talking to friends and family members to support their mental health. The act of enjoying a warm beverage together creates a casual and inviting atmosphere, setting the stage for meaningful conversations and connections.

Start Conversations

Use Brew Monday as an opportunity to initiate open conversations about mental health. Over 80% of people in Northern Ireland found discussing their mental health to be a positive experience, more than anywhere else in the UK. Encourage those around you to express their feelings, share their struggles, and discuss experiences. By breaking down the barriers of stigma, these discussions contribute to a more supportive and understanding community.

Reach Out

Take advantage of Brew Monday to reach out to individuals who may be going through challenging times. One adult in eight (12.1%) receives mental health treatment. Extend a friendly invitation for a chat and a hot drink, providing a supportive space for them to share their thoughts and feelings.

Organise a Virtual Brew

More than half (55%) of people professionals in the UK found that supporting employee mental health and wellbeing became more difficult with more staff working from home. In circumstances where physical gatherings are challenging, consider organising a virtual Brew Monday. Virtual platforms offer the chance to connect face-to-face, fostering a sense of togetherness even when physical presence is not possible.

Support Charities

Show your commitment to mental health by donating to charities or organisations dedicated to supporting individuals facing mental health challenges. Many such initiatives run campaigns or events on Brew Monday, providing an opportunity to contribute to a greater cause.

Attend Mental Health Workshops or Events

Utilise Brew Monday to attend local or online events focused on mental health awareness. Workshops, seminars, or discussions may offer valuable information, resources, and a chance to engage in conversations that promote mental wellbeing.

Practice Self-Care

Dedicate time on Brew Monday to prioritise self-care. Research shows 43% of people engage in self-care activities for mental health support. Engage in practices that bring joy and relaxation, such as reading a book, taking a leisurely walk, or practicing mindfulness. Cultivating personal wellbeing contributes positively to mental health and sets a positive tone for the day.

How Can Wellity Support You?

A Wellity session ‘Conversations that Count: Open mental Health Communication’ is dedicated to the art of fostering open discussions on mental health in the workplace, aiming to cultivate an environment where barriers are dismantled, and stigmas are challenged through genuine connections.

Participants will gain skills in establishing a supportive atmosphere, showcasing compassion, and championing mutual encouragement among colleagues. The focus is on actively working towards building connections that create a transformative space where colleagues feel empowered to share their experiences.


  • Grasping the significance of workplace conversations surrounding mental health.

  • Dismantling prevalent barriers and stigmas linked to mental health discussions.

  • Cultivating adept listening skills to construct a secure space for colleagues.

  • Strategic approaches to expressing empathy and compassion.

  • Encouraging a team culture that actively supports and understands mental health challenges.

To book a meeting with our team, contact us at

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